Project: Lego redesigns the world along with the children
A campaign of the brand seeks to promote creativity and make people happy
In 2019 Lego presented its global campaign “Lego Rebuild the World”, in which the company asked children to build a school, a house or an office with Lego bricks. The goal of these designs was to make people happy.
The creations showed the unlimited creativity of the younger ones and their concern for the environment, accessibility and self-sufficiency.
To continue this project, the architect Dara Huang, founder of DH Liberty, has brought the designs made by children from a London school to "real life” through colorful and surprising renderings.